One of Palin's selling points is that she is an outsider, that she has nothing to do with the Washington elite, as she refers to them. Of course, I'm not exactly sure how that's about to be a great sell when her running mate is exactly what she argues against. However, a New Yorker article questions whether she's even an outsider as she claims. It seems that when certain influential conservatives were on a cruise through Alaska, she made it a point to invite them to the governor's mansion, and take some on a helicopter tour. When she became a governor, she hired an East coast PR firm to promote herself and her projects. In a world where image is everything, Plain has created one for herself that seems to be at odds with who she really is.